Promotional website for learning management software
I studied existing marketing sites for similar software as a services and competitor learning management softwares. I brainstormed qualities that made XandoLMS stand out, as well as identified features that would be the most important to our target audience.
Custom Icon Set
A sample of icon ideation and final results.
A few years after the initial site was launched I decided to revisit how I handled the main image and titles of the support pages. This also presented me with the opportunity to incorporate call to actions at the top of the page better. The images below were gathered from the Adobe XD plugin Undraw, with colors updated to match my color palette. In the features image, I went a step further and update the abstracted elements on the computer to resemble our software. This change gave the pages a consistent appearance and visual interest.