Project Software-as-a-Service marketing site
![Software-as-a-Service marketing site illustrative graphic](/img/portfolio/xandolms/hero.jpg)
Layout Ideation
I studied existing marketing sites for similar software as a services and competitor learning management softwares. I brainstormed qualities that made XandoLMS stand out, as well as identified features that would be the most important to our target audience.
![](/img/portfolio/xandolms/sketches/sketch-1.jpg)
![](/img/portfolio/xandolms/sketches/sketch-2.jpg)
Custom Icon Set
A sample of icon ideation and final results.
![](/img/portfolio/xandolms/sketches/sketch-3.jpg)
![](/img/portfolio/xandolms/sketches/sketch-4.jpg)
Illustrations
A few years after the initial site was launched I decided to revisit how I handled the main image and titles of the support pages. This also presented me with the opportunity to incorporate call to actions at the top of the page better. I gathered the graphics below from the Adobe XD plugin Undraw, and then updated the colors to match my color palette. In the features image, I went a step further and update the abstracted elements on the computer to resemble our software. This change gave the pages a consistent appearance and visual interest.
![](/img/portfolio/xandolms/mobile_features.png)
![](/img/portfolio/xandolms/mobile_pricing.png)
![](/img/portfolio/xandolms/mobile_learn.png)
Screenshots
![](/img/portfolio/xandolms/desktop-learnmore.jpg)
![](/img/portfolio/xandolms/features.jpg)
![](/img/portfolio/xandolms/mobile_home.jpg)
![](/img/portfolio/xandolms/mobile_home-dd.jpg)
![](/img/portfolio/xandolms/mobile_learn-toc.jpg)